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DEPARTMENT OVERVIEW

Department of MBA at Atria Institute of Technology was established in 2004. The current business environment requires managers with integrity, accountability, and individuals with a strong sense of social responsibility. At MBA, we provide our students with an opportunity to explore beyond their limits and enrich their thought process through a detailed academic course. The two-year MBA program develops and nurtures managerial talent in its students so that they can successfully enter the corporate world of digital India. Department of MBA has always believed and worked towards transforming students’ career by moulding their Personality, shaping their Behaviour, and imparting KSAs required to excel in the corporate world. The department is committed to quality teaching and enrichment in the area of academics, co-curricular, extracurricular activities, research, and placement performance. We have a strong faculty team drawn from the best of IIMs/IITS and a mix of faculty from other premier institutions picked from academia and industry background. The teaching pedagogy covers solving real time case studies, role plays, seminars, presentations, workshops, webinars, industry interactions through Industrial Visits and Industry Expert talks etc which exposes students and enables them to become more confident in achieving success in the business world. As students of Department of MBA, they spend their memorable learning and celebration moments by achieving their goals of being a successful student and grow into a complete professional before they graduate as an MBA. In the past our students have been placed in several leading foreign, Indian MNCs and start-ups across a wide spectrum of industry verticals like IT, BFSI, FMCG, Hospitality, Healthcare, Manufacturing etc.

QUICK FACTS

Doctorates
4
Ph.D Pursuing
3
Research Guide
2
Book Publication
5
MBA Intake
120
Journal Publications
22
Conference Publications
16
Student Publications
4
Book Chapters
4

Vision And Mission

CAMPUS EVENTS

2022-2023
2021-2022
2019-2021
2018-2019

QUICK LINKS

Best Practices
Alumni Interactions
NBA Accredited

VISION

To be a prominent management institution offering transformational learning and research for growing human potential by developing socially responsible and effective future leaders.

MISSION

  • M1 - Effectively disseminate business knowledge between industry and academic experts and student-community.
  • M2 - Collaborate with leading organisations for exposure to real life business problems and solutions.
  • M3 - Create an ambience for superior academic and research endeavours to nurturĂŞ ethical future leaders.
  • M4 - Foster employability, entrepreneurship skills and social responsibility.

DEPARTMENT HIGHLIGHTS

The two-year MBA program develops and nurtures managerial talent in its students so that they can successfully enter the corporate world of digital India. Department of MBA has always believed and worked towards transforming students’ career by moulding their Personality, shaping their Behaviour, and imparting KSAs required to excel in the corporate world.
  • The Department of MBA is NBA accredited as one among only 4 NBA accredited PG programs in Karnataka.
  • Faculty from renowned institutions including IIM & IIT.
  • Faculty with a blend of experience in Teaching and Industry.
  • Strong Alumni Network.
  • Outstanding Placements.

PROGRAM OUTCOMES (PO)

  • Acquire sufficient theoretical knowledge and are enabled to apply them to solve practical problems in business and other organizations.
  • Apply effective communication skills with a high degree of lateral and critical thinking.
  • Demonstrate leadership qualities and decision-making skills.
  • Recognize the need for sustained research.
  • Possess self-sustaining entrepreneurship qualities.

PROGRAM SPECIFIC OUTCOMES (PSOs)

At the end of the course, the graduate should be able to:

  • For Marketing : Develop a brand and position it in the market.
  • For Finance : Plan and analyze financial needs of an organization.
  • For HRM : Build and develop organizational culture and implement compensation systems.

PROGRAM EDUCATIONAL OBJECTIVES (PEOs)

  • Business Leaders with ethics: To develop graduates to be proficient in managing a business unit ethically, legally and in a socially responsible manner.
  • Research & Innovation: To inculcate the spirit of research and innovation to groom entrepreneurs.
  • Professional Competency: To nurture holistic problem solving skills among students for finding optimal solutions to business problems.

SWOC

  • Strengths : Highly qualified faculty having industry and academic experience with high retention rate. Better Student Faculty ratio. ICT enabled state of the art Classrooms. Innovative Teaching Learning pedagogy. Research Centre recognised by VTU Significant number of research publications in reputed journals. Student centric learning with personalized mentoring. Consistently good academic performance. High degree of industry interaction. Strong Alumni network. Good record of Placements.
  • Weaknesses : Department branding can be further improved. Research reference resources can be increased. Increase the number of consultancy projects. Research publications in Q1 and Q2 level to be enhanced.
  • Opportunities : Increase intake with requisite approvals Pursue research grants from funding agencies Participation in FDPs with eminent institutions. Pursue MoUs with foreign universities and leading corporate entities. Inter-disciplinary research with engineering departments in line with NEP 2020.
  • Challenges : Competition from B-Schools and Universities. Attract better quality students. Unable to implement new undergraduate program due to affiliation status. Due to Pandemic blended mode of teaching impacts the effective knowledge dissemination.

Specializations

Marketing
Finance
HR

Head of the Department and Faculties

Dr.neena_prasad

Dr. Neena Prasad

Head of Department - MBA (I/C)

  • Dr. Neena Prasad, Professor and Head of Department of MBA, holds a Ph.D. in Emotional Intelligence.
  • With a demonstrated history of more than 2 decades of wide-ranging experience in industry and academics, her research interests are majorly focused in the areas of emotional intelligence, marketing, and branding. She is on the review board of reputed Scopus indexed journals like Sage and Inder science journals.
  • Dr. Neena Prasad is an active researcher who has presented in International Conferences and published her research in reputed journals as well. Deciphering the consumer mind-set, Emotional Intelligence coaching coupled with soft skills training, work life balance, emotional wellbeing and employee engagement are her forte.
  • She is adept in curriculum design, content development, outcome-based teaching and learning process with contemporary pedagogical tools for business management programmes.
  • Dr. Neena Prasad is an authorised licensee and a curator of TEDx events.
Civil Engineering
#PhotoNameSpecializationQualificationExperience
1Dr. Sreedhara Ramesh ChandraDr. Sreedhara Ramesh Chandra
Associate Professor
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Accounting and FinancePhD, M.Phil., MBA, M.Com, B.Com31 Yrs
2Dr. Richa DasDr. Richa Das
Associate Professor
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HRM & OBPh.D (IIT, Dhanbad), MBA (IIT, Dhanbad), B.A. Economics (Hons.) (Banaras Hindu University, Varanasi), Certification in HR Analytics (IIM, Rohtak), Diploma in Russian (Banaras Hindu University, Varanasi)14 Yrs
3Dr. Rashmi Singh RoyDr. Rashmi Singh Roy
Associate Professor
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Strategic HR, Talent Sourcing, Learning & Development, OB & LeadershipPh.D. (Patna University), PGDBM (New Delhi Institute of Management), M.A. (Miranda House, Delhi University), B.A. History (Hons.) (Lady Shri Ram College for Women, Delhi University)18 Yrs
4Archana R MottaArchana R Motta
Assistant Professor
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MarketingMPhil, MBA, BBM, UGC-NET29 Yrs
5Rajimol K P	Rajimol K P
Assistant Professor
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Finance & HRMPursuing Ph.D. in Finance from Annamalai University MBA (Finance & HR),B,com18 Yrs
6P R Madhu ShreeP R Madhu Shree
Assistant Professor
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Accounts & FinancePursuing Ph.D. in Finance from VTU MBA (Finance & HR),B.com13 Yrs
7Devaki SDevaki S
Assistant Professor
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HR, Marketing & Business CommunicationPursuing Ph.D. in Management(HR)from VTU UGC-SLET,MBA(HR),B.com(HR & Marketing)10 Yrs
8Mrs Sajana RanjitMrs Sajana Ranjit
Assistant Professor
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MarketingMBA, BCom8 Yrs
9Mr Vivek VMr Vivek V
Assistant Professor
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Marketing MBA, BCom8 Yrs
10Mr John Ejidor WorthMr John Ejidor Worth
Assistant Professor
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MarketingM.B.A. , B.Sc -Chemistry Major33 Yrs
11Ms Ankita ChaubeyMs Ankita Chaubey
Assistant Professor
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Business AnalyticsMBA (Business Analytics), B.E (Information Science and Engineering)1 Yrs

Placements

Placement is an integral part of Management education. With the increase of competition to grab best of the opportunities available in market training and development of students has become inevitable. At Department of MBA placement preparation and readiness starts right after the admission for every student. Process starts with identifying the basic skills and improvement areas and goes on with conducting foundation, added advantage courses, monitoring the progress of each student, and enhancing the readiness to compete with the best. Our students are well placed in several leading multinational companies, leading Indian organizations, and start-ups across a wide spectrum of industry verticals like Banking & Finance, IT, Management Consultancies, Manufacturing and Consumer Goods.

Placement Statistics From 2018 to 2022

Academic Year: 2021-2022

Total No. of Students: 42

Total No. of Students Placed: 34

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Academic Year: 2020-2021

Total No. of Students: 53

Total No. of Students Placed: 37

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Academic Year: 2019-2020

Total No. of Students: 34

Total No. of Students Placed: 28

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Academic Year: 2018-2019

Total No. of Students: 41

Total No. of Students Placed: 35

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Academic YearNo. of Companies
2021-202214
2020-202138
2019-202033
2018-201934
Project Lists

#Name of the Institution/OrganizationBeneficiariesDetails
1KPMGTo deliver training on Certified Business Analytics professional courseRead More
2RJS International Multidisciplinary Research FoundationAcademic and Research CollaborationRead More
3BoschAcademic Collaboration and TrainingRead More
4Odigma Consultancy Solutions Pvt LtdTo promote Placements,Internships, Workshops and ProjectsRead More
5Deductive Clouds Solutions LLPTo provide mentoring and technology guiding services to incubated ABiC start-upsRead More

#Department ClubsDetails
1Entrepreneurship DevelopmentRead More
2Business QuizRead More
3CulturalRead More
4CSRRead More
5SportsRead More
6MovieRead More
7Clubs Members ListRead More

Department of MBA has qualified faculty members who are VTU recognised research supervisors. The faculty members are competent to guide scholars in field of Human Resource Management, Finance Management, Marketing Management, Economics, and allied subjects. Interdisciplinary research is encouraged by the department. Both quantitative and qualitative research are promoted by the research supervisors. At present there are seven research scholars enrolled with the department working in the field of Human Resource Management and Marketing Management. All the scholars are motivated to participate in national and international conferences and workshops. Regular seminars and workshops are conducted for both faculty and research scholars. The department offers a good environment for publication of research articles.

Registration for PhD: The registration for PhD program is done through VTU PhD Admission Committee. It is must for eligible candidate to appear for VTU- ETR (aptitude test), Pre- Registration interview and pass the same for registration for PhD program.

Eligibility Criteria for Registration for PhD:The candidate shall possess MBA/ equivalent Degree from a recognised university with a minimum CGPA of 6.75 out of 10 or 60% aggregate marks at the master’s level.

Research Scholars in VTU Under Dr. Kamala Suganthi
#Name of CandidateYear of RegistrationYearStatus
1Girish R1AT15PBJ012015Thesis Submitted
2Sridevi GM1AT15PBJ032015Thesis Submitted
3Keerthi V Suresh1AT17PBA012017In the process of academic Course Work
4Yashaswini Murty1AT18PBA012018In the process of academic Course Work
5Manjula Shekar1AT18PBA022018Course Work Completed
Research Scholars in VTU Under Dr. Richa Das
#Name of CandidateYear of RegistrationYearStatus
1Devaki S1AT20PBA012020Course Work Completed
2Srilakshmi Venkata Rao1AT20PBA052020Course Work Completed
ICABMIS Conference Proceeding :Read More

#MembersDesignation
1Dr. Nagalingappa GProfessor & Head, Department of MBA
2Dr. Madhusudan VaradarajVice President, Strategy and Planning, Asia Pacific Siemens Digital Industry Software, a business unitof Siemens
3Ms. Sindhu NarayanSenior Manager, Credit Saison
4Mr. Shoukat Ali KhatibState Credit Manager, Fullerton India Credit Company Ltd
5Dr. Rashmi Singh RoyAssociate Professor, Department of MBA
6Dr. Richa DasAssociate Professor, Department of MBA
7Prof. Archana R MottaAssistant Professor, Department of MBA

#MembersDesignation
1Dr. Nagalingappa GProfessor & Head, Department of MBA
2Dr. Rajesh BPrincipal, Sir M Visvesvaraya Institute of Commerce & Administration, Bangalore
3Dr. D Pradeep KumarProfessor, Department of Management Studies, Madanapalle Institute of Technology & Science
4Dr. H R AnanthAssociate Professor, Department of MBA
5Prof. Rajimol K PAssistant Professor, Department of MBA
6Prof. Madhushree P RAssociate Professor, Department of MBA
7Prof. Devaki SAssistant Professor, Department of MBA

Internship/ Organization Studies

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Academic Year: 2021-2022

No. of Companies: 42

Academic Year: 2020-2021

No. of Companies: 55

Academic Year: 2019-2020

No. of Companies: 34

Academic Year: 2018-2019

No. of Companies: 41

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